At CES 2020, Google doubles down on getting its software all around you

Google is everywhere at CES 2020. With the world's largest consumer electronics showcase under way here in Las Vegas, the search giant has dispatched an army of people clad in white uniforms to spread the gospel about the Google Assistant, the company's digital concierge software. The company built a massive fun house with slides and a ball pit. The words "Hey Google," the wake phrase for the software, are plastered all over buildings and the monorail in Las Vegas, the tech show's host city. It's a classic corporate marketing blitz, but it's also an apt metaphor for Google's grand ambition: to get its software all around you -- to fill up every inch of your life, from your commute to work to your Saturday morning vacuuming the house.