It's Time for Amazon to Make a Phone Again. Seriously

By the time Amazon finally gave up on its Fire Phone, it had $83 million worth of inventory gathering dust in its warehouses--even though at that point, the phones only cost a dollar on contract. It remains perhaps the biggest flub of Jeff Bezos' career, a missed shot at getting a foothold in smartphones, the most important new consumer product in generations. Not quite three years later, it's time to try again. Yes, Amazon got burned on smartphones the first time around. And yes, if anything, the market has become even more squeezed.