4 must-have skills for marketers as AI's role grows

As artificial intelligence takes over the more mundane and data-crunching tasks inherent in marketing, experts see creativity and strategic vision as two areas where human expertise will continue to be in-demand regardless of how prevalent the technology becomes. Early adopters can benefit from deep AI-driven insights, but, at some point, the tech is likely to offer less of a competitive advantage as it saturates the market. Marketers worried about being replaced by a machine can get ahead right now by figuring out how their current job function integrates with AI. Looking toward the future, it will be important for marketers to build their personal expertise in the skills that AI technology will not be able to replicate as easily. "AI is fantastic at certain things, especially forecasting, automation, segmentation and optimization," Michael Godwin, creative director at artificial intelligence startup Noodle.ai,