Apple TV 4K review: The high price of polish

That's $110 more than several other 4K HDR streaming devices, including the Roku Streaming Stick, Fire TV, and Chromecast Ultra, all of which do a decent job of playing much of the same content. But just like the regular Apple TV, which remains available for $149, the Apple TV 4K nails the little details in ways its competitors often don't. Its apps are universally best-in-breed, its voice search is speedy and sophisticated, and its home screen is refreshingly free of advertisements. The fact that Apple's streaming box is the only one to support Dolby Vision--a proprietary enhancement over the HDR-10 standard--is just icing. Those small details--and Apple TV 4K's ability to perform as a HomeKit-based smart home hub, a feature this review will not focus on--don't add up to a better value, but they do make for a superior streaming box if you're willing to pay a stiff premium.