With brains like Einstein's, who needs marketers?

The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence. While computer intelligence is not foreign to parts of Salesforce's clouds, this massive commitment means that advanced computer intelligence will now be embedded throughout the company's tools. And the company has made a major commitment to pushing the envelope. It is setting up an R&D lab, and it recently purchased pioneer BeyondCore, a data analysis platform so smart that it tells you the best questions to ask before answering them. Although Salesforce's announcement represents the biggest commitment thus far among marketing/sales tools, it is only part of the wave.