Creating Content for Google's RankBrain

Google revealed in October that it uses artificial intelligence to help with 15% of search queries. Named RankBrain, the system analyzes vague, ambiguous queries and matches them with the most relevant results. In fact, Google's Greg Corrado told Bloomberg that RankBrain is now the third-highest signal contributing to a search-query result. Google – and similar search-engine services – are getting smarter. As marketers, we no longer can rely solely on traditional digital strategies such as link-building or social-media signaling.