How to Leverage the Power of AI in Account Based Marketing?

With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up. You also probably know that its applications are quite simple, and in the things around us such as: entertainment (Netflix), or internet searches (google assistant, Siri), shopping (Amazon, Alibaba), etcetera. Such b2c companies use AI to simplify their operations and make more accurate product recommendations. Others like IBM, are pushing AI's limits further with initiatives like project debater, an AI system that debates humans on topics. But a more practical application for AI in b2b is in marketing.