Scalable machine learning with InsightEdge: mobile advertisement clicks prediction – InsightEdge

This blog post will provide an introduction into using machine learning algorithms with InsightEdge. We will go through an exercise to predict mobile advertisement click-through rate with Avazu's dataset. There are several compensation models in online advertising industry, probably the most notable is CPC (Cost Per Click), in which an advertiser pays a publisher when the ad is clicked. Search engine advertising is one of the most popular forms of CPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.