Dr. Sarah-Jayne Gratton Talks To Durtti About How All Enterprises Must Integrate AI Today To Ensure Customer Success For Tomorrow

Fellow AI Group member Dr. Sarah-Jayne Gratton is one half of'The Influencers'. Together with husband Dean, they advise some of the biggest tech brands in the world, including Oracle, IBM and Siemens, about how to build and maintain vital new and existing global customer relationships. With a PhD in Psychology and Marketing, you currently play a significant role in advising global brands such as Huawei and Ericsson on how to optimise how they communicate their brands to their customers. What is the single biggest impact that you believe AI integration will have upon the constantly evolving conversation between a brand and its customers, Sarah-Jayne? AI is already having a significant impact on the brand conversation!