iTWire - AI must be implemented with care, says innovation expert

Aaron Reich, senior director of technology innovation at Avanade, told iTWire in an interview that what was powerful about AI and its cognitive computing capability was that it was more than just direct language translation. "Machines today can understand intent and nuances, making translation much more natural than in the past," he said. "However, it's not just about the tool; it's also about how it is embedded in an organisation's culture." Reich (below) is part of the innovation and incubation team at Avanade, a global professional services company providing IT consulting and services focused on the Microsoft platform. For the past few years he has been responsible for growth of Avanade's Windows Azure business.