Gartner's Market Guide for CRM in Tier 1 Retail and AI-enabled customer relationship management - Symphony RetailAI

In Gartner's 2018 Market Guide for CRM in Tier 1 Retail, Kelsie Marian states, "The next phase of CRM includes leveraging advanced technologies to better understand and predict customer behavior across a variety of contextual settings." I was reading Gartner's report because Symphony RetailAI was listed as a representative vendor for our SR Personalized Marketing solution. I was struck by how Kelsie's statement is reflected back to me almost weekly. In my job, I'm fortunate to speak to executives both within my company and outside. I'd expect our execs to promote technologies that help retailers understand customers and predict their behavior – the essence of AI-enabled customer relationship management.