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Huawei announced its Mate 10 series in Munich Monday, showcasing three models of the device, which features the new Kirin 970 chip. The SoC is the first on the market to introduce a dedicated NPU or Neural Network Processing Unit to enable artificial intelligence capabilities natively on the device. The Huawei Mate 10 will be available to markets including Spain, UAE, Saudi Arabia, Malaysia, Singapore and Australia in late October for €699, while the Mate 10 Pro will be available to markets including Germany, France, Italy, UAE, Saudi Arabia, Malaysia, Singapore, and Thailand in November for €799. The Porsche Design Mate 10 will also be available to select markets in mid-November for €1395. With the Mate 10 series, Huawei is promoting the transition from the smartphone to the "intelligent machine."