50 Innovative Ways Brands Use Chatbots - TOPBOTS

Chatbots & messaging are the future of marketing. MIT's ELIZA pioneered the revolution in the 1960s and Siri took the trend mainstream in 2011. Now chatbots are used by brands in every industry to go beyond passive advertisements and engage customers with interactive conversations. A chatbot is a conversational computer program that customers can interact with via a messaging interface. Instead of pushing buttons on a website or mobile app, you can get things done simply by chatting with a chatbot and asking questions naturally like "What movies are playing tonight?" or "What's the latest score in the NBA finals?".