The Artificial Intelligence Marketing Arms Race AdExchanger

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Mark Smith, president at Kitewheel. Marketers, being marketers, are always looking to invent new names for their products to make those products seem better than previous iterations. This is most common when the need for new product cycles outpaces companies' ability to produce significant new features or advances. For an excellent example, take a look at what's been happening in the analytics space for the past 25 years.