The U.S. Open has an influencer problem. But creators are not solely to blame.
Look Up Trending Now Good Connection: Uplifting stories for a digital age Creator Playbook Say More Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Switch Off Mashable Voices Mashable Selects Safety Net Versus Gift Ideas For Everyone On Your List All Series The U.S. Open has an influencer problem. But creators are not solely to blame. Ring lights, outfit shoots, and expensive suites have turned the tournament into the latest target of influencer fatigue. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.
Sep-4-2026, 10:09:33 GMT
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