What is generative artificial intelligence or generative AI?

The term artificial intelligence or AI is no longer new to us. Its existence and implementation have brought many benefits to every industry including manufacturing, healthcare, and business. As years goes by, the field of AI had broadens its scope and results in the revelation of various AI related technologies. Nowadays, the application of AI is essential either as an important tool for accelerating digital business or as innovation tool and research. This is further evident by the recent release of Gartner's top strategic technology trends for 2022 report as most of the technologies being listed are AI related technologies which include Generative AI, AI engineering and decision intelligence.