When eye tracking meets advertising and AI

Eye tracking technology, smart tv and advertising are about to meet. The two cameras were so small and so perfectly designed into the structure of the smart tv that resulted almost invisible to the user. Jeremy was ready to watch the match, a bottle of iced beer in his hand, and the tv was already watching him. He gazed at the advertising of a beer and almost lost his attention when a car advertising popped up into the screen. All information was silently recorded and stored, because he allowed the broadcaster to do so.