Everything You Need To Know About AI In Marketing

According to Alan Perlis, a leading computer scientist, "A year spent in Artificial intelligence is enough to make one believe in God". This is probably why the introduction of artificial intelligence in marketing (or AI in marketing) has been so well-received. While there is growing uncertainty surrounding the true intentions of AI and if it will replace human jobs, the critical role of artificial intelligence in marketing is one that will help industries and businesses alike. To better understand this bittersweet relationship, let's first start from the basics. Simply put, AI is the ability of a machine to think and learn.