AI Recommendations That Know You Better Than You Know Yourself

Every day, millions of people make buying decisions based on search – products to buy, restaurants in the neighborhood, and tons of other choices. According to the Nielsen Report "Global Trust in Advertising" however, while consumers rely on online opinions or price comparisons, more often than not, it's word-of-mouth recommendations that are the most effective. The most credible advertising comes straight from the people we know and trust, and over 83% of respondents completely or somewhat trust the suggestions of friends and family. So when we make a final decision to buy, it's reasonable to assume that we ask a spouse, relatives or close friends for advice. After all, they are the ones who know us, our tastes, preferences, sense of fashion, etc.