How to get AI to sound less drunk: the GPT-3 case study

GPT-3 has created a lot of buzz since its release a few months ago. The system can generate (almost) plausible conversations with the likes of Nietzsche, write op eds for The Guardian and was even used successfully to post undercover comments on Reddit for a week. But even with GPT-3, AI is still stuck in Uncanny Valley. GPT-3 output feels like it was written by a human at first glance, but it isn't quite. On closer inspection, it lacks substance and coherence.