Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT

Anthropic is going on the offensive against rival OpenAI by spending millions on commercials during Sunday night's National Football League championship game to criticize the latter's plan to sell ads on its ChatGPT chatbot. Anthropic is spending millions of dollars to air commercials during Sunday night's National Football League championship game to slam rival OpenAI for its plan to sell ads on its ChatGPT chatbot, in one of the biggest public spats between the big artificial-intelligence companies. One 30-second spot expected to air on the NBC television network during Super Bowl LX from Anthropic takes a thinly veiled jab at OpenAI's intentions to introduce ads to its AI-powered chatbot, ChatGPT. The commercial features a scrawny twenty-something doing pull-ups in the park, and asking a muscular bystander for advice about achieving six-pack abs. The man replies in a robotic way that suggests he is a chatbot, offering to provide a personalized strength-training plan. But first, he slips in a promotion for shoe inserts that help "short kings stand tall" -- prompting a puzzled response from the twenty-something.