What does artificial intelligence mean for the creative mind?

Artificial intelligence (AI) and machine learning (ML) have huge potential to drive a new generation of creative brand experiences. They are at the forefront of a powerful shift that will bring brands closer to consumer expectations, passions and emotions. Assistive and smart technologies are catching up and we're already facing a new world of possibilities. AI and ML can be applied in many ways. The use of machine learning to power business decisions and product recommendations is becoming widespread.