Top 10 Influential Tools For Sentiment Analysis in 2020

The internet is flooded with numerous opinions, reviews, suggestions, making brands need a way to categorize them into the good, the bad, the ugly, the emergency and the neutral sections. To prioritize whom to respond to first, and understand how the consumers feel about certain services or products. For this, businesses need the right metrics to understand why customers react positively or negatively with their brand. Hence, brands are paying more attention to sentiment analysis, which basically uses AI and machine learning to study customer feedback. Sentiment analytics tools help in measuring the brand health by analyzing KPIs like brand awareness, brand reputation, and brand's share of voice.