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Amid Apple's efforts to bolster its hardware and software with artificial intelligence (AI), an expert in the field has joined the tech company. Ian Goodfellow is now a director of machine learning in Apple's Special Projects Group, CNBC reported. Goodfellow is behind an AI approach called generative adversarial networks (GANs), in which a generative network and discriminative network help produce creative outputs through video and audio as well as text. GAN systems are also said to have been used for the creation of "deepfake" content. After earning his Ph.D. from the University of Montreal, Goodfellow worked at Google as well as OpenAI.