Reviewing Alphabet's Performance In 2016.

Alphabet's (NASDAQ: GOOG, GOOGL) search company Google continued to dominate the online search ads market in 2016. The company also made headway in its moon shot businesses, which span life sciences, self-driving cars, IoT and Internet Fiber businesses. Nevertheless, the investment outlay in these businesses continued to impact the profitability. In this note, we explore Alphabet's performance during the year. Trefis currently estimates that PC search ads, mobile search ads and YouTube ads contribute over 60% to the firm's value.