Why now is the time for AI

Salesforce Einstein has ushered in a new era of curiosity about AI. It wasn't the first commercial AI usage, and others will crop up alongside it, but the buzz these past couple of weeks is a surefire indication that companies are really considering AI as a viable technology for short-term gain as well as far-fetched, long-term big ideas. I look at the opportunity in front of us and I think to myself: "Yes! The energy is contagious, but with it comes more questions than answers. As marketers, what does it all mean?