How Salesforce Snagged 'Einstein' for Its Foray Into Artificial Intelligence

The tech giant's AI software is named after Albert Einstein. Last week, Salesforce CEO Marc Benioff touted a vision of the future in which everything and everyone will be connected and driven by machine learning and data. Benioff was launching his company's foray into artificial intelligence last week in front of 170,000 people at its annual Dreamforce conference in San Francisco. While the future-looking technology has been in the works for years and was built by hundreds of data scientists, Salesforce's AI tool actually takes a branding lesson from the past--specifically, from Albert Einstein. Salesforce unveiled Einstein in September and at Dreamforce explained how it works.