Improving customer experience with AI and machine learning - Pharmafield

Richard Gray of IQVIA says it's all in the mind(set). As companies reflect on where they have come during the last decade, they are looking for evidence that the journey is leading them in the right direction. Whilst much has changed over the last 10 years, customer healthcare professional (HCP) facing teams still remain a critical channel within most companies' go-to-market strategy. What is key in enabling their success as a key component of the ongoing promotional channel mix? "The HCP demand for a more personalised experience and expectation for digital to be part of the solution exists" The expectations of HCPs have evolved. Today, they demand a better experience from pharma and increased value from their interactions.