How DeviantArt is navigating the AI art minefield

But the real problem is that, especially without extensive AI expertise, smaller platforms can only do so much. The agenda so far is being set by fast-moving AI startups like OpenAI and Stability, as well as tech giants like Google. Beyond simply banning AI-generated work, there's no easy way to navigate the system without touching what's become a third rail to many artists. "This is not something that DeviantArt can fix on our own," admits Gurwicz. "Until there's proper regulation in place, it does require these AI models and platforms to go beyond just what is legally required and think about, ethically, what's right and what's fair."