3 Ways Marketers Can Use Social AI For Lead Generation

Artificial Intelligence's impact on marketing continues to gain speed. In this article, Shelly Kramer looks at the early steps of Social AI and how it can boost Lead Generation. It is another in our "Great Articles You may have missed" series. Marketers use social in a variety of ways, from searching for social promoters to boost brand awareness to improving and personalizing the customer experience. As investments in Artificial Intelligence (AI) continue to boom, marketers are looking for ways to combine the two powerhouses--AI and social--to optimize their reach and bring more value to consumers.