On Chatbots and the Hospitality Industry By Jogbojogbo Abdulrahman – Hospitality Net

In the hospitality industry, one which is built around making the customer alpha, communication and information transactions must be smart, swift, insightful and analysable. Chatbots are hence the perfect tool for this type of communication and service provision. They live in messaging apps where today's internet user spends a significant portion of his time, they are also cheap in the long run and can provide deep insights into customer preferences that can greatly improve offerings for the the customer, the alpha. In 2017, the key players are still trying to figure out how to build the perfect chatbot - smart, capable of understanding complex semantics, and conversing with the customer as an experienced service rep would. Today's chatbots, limited as they are by the available underlying technology have been deployed by several players in the hospitality industry - flight providers, hotels and more.