General Motors OnStar tunes into IBM's Watson AI to sell you stuff in your car

IBM's machine-learning tech will help GM's system learn a driver's tastes, habits and decision-making processes. General Motors is teaming up with IBM to use Watson's artificial intelligence not to power an autonomous vehicle, but to market services to drivers on the road. The GM and IBM partnership has given birth to OnStar Go, a next-generation version of GM's existing OnStar subscription packages for mobile data, navigation, assistance and security. The partnership will focus on tailoring in-vehicle marketing and entertainment to drivers' tastes by expanding the OnStar AtYourService feature, GM's offers and deals platform. The service today makes recommendations via the vehicle's mobile app for places to eat, shop and do things, but with Watson it will become smarter about how it makes suggestions.