Creating Context to Attract the Connected Customer

A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today's connected customer. SAS Institute is a Cisco analytics partner and we had some exciting discussions during this event. Let's take a minute to define what we mean by the connected consumer. First, let's not get too focused on the idea of Millennials or Generation Y – users of all ages are very active on their mobile devices and social media. What we are talking about is not an age group, but a group of consumers that is always connected via their smart devices.