Rolling Out AI In Marketing? Solve These Five Challenges First

If you're a marketing leader, odds are, you're already rolling out artificial intelligence (AI) or at least thinking that you should. By automating tedious tasks and generating new insights from data, AI can both make your employees' lives easier and enable you and them to make better decisions. But here's something else I'd lay odds on: Before you can get your AI or other new tech plans off the ground, you have to jump through a number of old-fashioned hoops. As a CMO, I've had to deal with all of these obstacles in my AI and other marketing technology (martech) initiatives. Here's some of what I've learned about overcoming them.