Black Friday 2017: Amazon starts its deals a week before the actual date, offering cheap Echo Dot and other devices

But the deals are here already. The Black Friday phenomenon – which already stretches over the following weekend and into Cyber Monday – grows each year, taking up more days and more focus. That is matched by companies who are more and more desperate to show off their deals, including Amazon. This year, the company has launched its Black Friday page with eight days left to go. And as ever, the best deals look to be on Amazon's own stuff.