AWS: It's time for all of us to have our AI lightbulb moment

As the business world becomes ever more digital-focused, getting the most out of your data has never been more important. Artificial intelligence (AI) and Machine Learning (ML) technology is proving an increasingly useful ally for companies of all sizes, and Amazon Web Services (AWS) is looking to position itself at the forefront of this booming space. At its recent AWS re:Invent event, the company put AI and ML firmly in the spotlight when outlining its plans for the future, showcasing a huge range of use cases, customer stories, and new releases all focused firmly around AI and ML. But how big a role can the technologies really play, both for AWS and for your business? TechRadar Pro spoke to Swami Sivasubramanian, Vice President of AWS Data and Machine Learning, to find out how much is hyperbole, and how much is true innovation.