How Artificial Intelligence is changing Public Relations

Artificial Intelligence has been one the hottest topics in the PR industry. Many Public Relations professionals believe that AI will continue to be a strong ally that will change the industry in a positive way. Yet, there is some anxiety about how AI will affect jobs. In the fall of 2018 MSLGroup and Publicis.Sapient surveyed 1,846 communications professionals from around the word. According to the survey, PR pros are embracing AI with a surprising level of confidence and optimism.