How Are Marketers Successfully Adopting Artificial Intelligence - eMarketer Trends, Forecasts & Statistics

Good AI strategies are built around multi-disciplinary internal teams, according to Bannister. To have a successful AI strategy, it's critical for companies to connect their technology, data and business teams. It's beneficial to have technologists working on business teams and people with a business background working within technology groups, he said. "A clear strategy will add trust in the organization to overcome psychological barriers and add funding in the right places to overcome technological and infrastructure barriers," said Omri Mendellevich, co-founder and CTO of Dynamic Yield. Another issue is that some companies apply AI to problems where AI isn't the appropriate solution, according to Arnab Bhadury, data scientist at Flipboard.