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PWC Tech World reports that most e-commerce platforms are focused on sectors such as communication commerce, artificial intelligence (AI), virtual reality (VR) / augmented reality (AR) and analytics technologies New Delhi: Global auditing and consulting firm PWC says that e-commerce companies are focusing on artificial intelligence (AI) and virtual reality to reduce logistics costs and detect fraudulent orders. With a growing middle-class population of over 500 million and about 65% of the population aged 35 or under, India represents the most sought-after consumer market for retailers worldwide, according to a report by PWC Tech World. "E-commerce players are reinventing their technology strategies to stay competitive. Many e-commerce platforms are growing their investments in sectors such as communication commerce, artificial intelligence (AI), virtual reality (VR) / augmented reality (AR) and analytics technologies". E-commerce companies are investing heavily in robotics and AI to detect fraudulent orders, reduce revenue rates and reduce logistics costs.

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