What Machine Learning Means for the Customer Experience - insideBIGDATA

In this special guest feature, Elliott Yama, Chief Data Analyst at Apttus discusses the ways that machine learning is impacting the B2B customer experience – where the evolution mirrors the initial advancement of B2C E-Commerce. Elliott leads the team responsible for the company's artificial intelligence and machine learning work. Machine learning is a hot term right now – and deservedly so. Over the last few years it has significantly advanced how sales and revenue operations function. However, it's often used as a guiding tool for salespeople – helping them to determine correct pricing, bundling and more in the name of progressing their deals.