Chatbots and a tortilla-making robot: Chipotle's AI

"With AI, we can really target and segment who gets what message and based on previous purchases and viewing habits. We can see how we can customize our messaging," Park said. An example of this AI-driven marketing approach is the way the chain -- which has some 2,000 locations in the U.S., Canada and Europe -- targets the 27 million loyalty rewards members who have downloaded its mobile app. Chipotle uses recommendation algorithms to send notifications to users of the app about deals tailored to the different foods they've ordered before, therefore improving their customer experience, according to the company. Chipotle also uses AI to improve customer service.