How communicators can get ready for artificial intelligence

Robot," but it seems American consumers stand ready to embrace artificial intelligence. In the U.S., 45 percent of adults describe their feelings towards artificial intelligence as "interested," per a new study, "Sex, Lies and AI: How Americans Feel About Artificial Intelligence and What Marketers Need to Know" released by SYZYGY this past October. Their interest makes sense, as many of us already interact with AI through chatbots and virtual assistants such as Siri and Alexa. "Fear" is an emotion cited by many respondents. Around 43 percent of the public thinks AI could pose a threat to long-term human survival. Many people are simply confused by AI and are having trouble sorting through the benefits and potential drawbacks.