Twitter is preparing to defend itself against chatbots

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Using Twitter as a mode of business to consumer (B2C) communication could result in up to 20% more consumer spend in the future, according to a recent joint study from Twitter and Applied Marketing. The survey examined interactions between more than 3,100 Twitter users with a variety of industries like pizza delivery chains and airlines. The glowing results from the study could be an attempt by Twitter to remind businesses of its capability as a customer service channel, which is likely being threatened by the uptick in interest regarding chatbots, according to Marketing Dive.