Will Artificial Intelligence Be A Marketer's New Best Friend Or Foe?

The fear is so publicised that I was not surprised when I came across a website–Will Robots Take My Job?–that lets you search your job's relevancy against technology over time. Marketing is the latest to buzz with such apprehensions. Clearly, there is no dearth of examples of AI in action, with it being infused across all the four Ps of marketing, however, it is far from competing with marketers or replacing them. Instead, it is boosting our effectiveness and efficiency as it takes care of the mundane, leaving more time for thinking and creativity. And, whether AI remains a friend or becomes a foe really depends on how we use it.