Pandora Announces Own Version Of Spotify's Personalized Playlists

Pandora has announced that it's launching its own personalized playlists feature to take on Spotify. Pandora will be able to build playlists that will fit with the user's moods, activities and listening habits. "Today we're announcing Pandora's personalized soundtracks -- unique playlists built just for you. We're testing them now with a small group of Pandora Premium users and look forward to bringing them to all our Premium subscribers soon," the company said on its blog. "The personalized playlists fit your moods, activities and favorite genres and are updated each week based on your individual musical tastes. We combined our human curation with personalized algorithms to automatically serve up new artists and songs anticipating the perfect balance of discovery and steady favorites."