Conversion Intelligence--The New Era of Marketing

In a world where it seems like the next big thing is just'round the corner every day, there's comfort in holding on to the old way of doing things. It's part of the human condition, and history is littered with examples of people who weren't able to recognize--or capitalize on--trends and events as they happened. Lightbulbs, bicycles, and laptops are but a few of these once-misunderstood tech inventions. Just a few years ago it was even considered ludicrous for the internet to be used for ecommerce. This is also where we believe digital marketing finds itself today--on the cusp of something new that's about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning.