Facebook scales back on chatbots: What does it mean for brands?

According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success. But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested? Here's a bit more on the story, as well as few examples of the latest brand bots to appear.