Amazon Echo could support Apple's Siri in the future

While they might currently be seen as rivals, Amazon and Apple's smart assistants could soon work together, according to a senior executive from Amazon. He claims that future versions of the Amazon Echo device will support rival software. This could mean that users could choose whether to use Amazon's Alexa assistant on the device, or other assistants, like Siri. Amazon's senior vice president of devices at David Limp (pictured) told audiences at the Wired Business Conference held yesterday in New York that future versions of the Echo smart speaker could support rival software like Apple's Siri Apple unveiled its new $349 (£270) smart HomePod home speaker at its 2017 Worldwide Developers Conference on Monday. Amazon and Google's existing speakers have also proved popular with consumers since the Echo launched in the UK in 2016 and Home earlier this year.