Voice Assistants: A Big R&D Bet Which People Rarely Use

"Alexa's responses are protected by the First Amendment" Big tech would really like you to engage with their products using your voice. Firms like Google (NASDAQ:GOOGL), Apple (NASDAQ:APPL), and Amazon (NASDAQ:AMZN) have collectively spent tens of billions of dollars perfecting the technology that allows their gadgets to listen attentively for your voice, understand your commands, and respond obediently. A recent survey by market research firm SUMO Heavy has found that approximately 30% of US adults are active users of voice assistants. As far as the device type, the bulk (49%), use voice assistants with their smartphone, followed by smart speaker, and then PC. Those that do use voice assistants on their smartphone tend to be iPhone users.