SaaS Unicorn Freshworks Inks Deal With IIT-M For AI-Based Software

The SaaS company will explore how it can leverage AI to improve its software's lead conversion capabilities Is IIT-M becoming India's new-age technology hub? New-age technology like artificial intelligence (AI) has come a long way in bringing unique solutions for companies working across multiple sectors. The revolutionary technology has also become a go-to innovation tool for software-as-a-service (SAAS) companies as well. This time SaaS unicorn Freshworks has partnered with Robert Bosch Centre for Data Science and Artificial Intelligence in Indian Institute of Technology, Madras (IIT Madras) to improve the predictive capability of its customer relationship management (CRM) software. Freshworks will initially work with the centre exploring how it can leverage AI to improve its software's lead-conversion capabilities, helping its clients to increase their business.